UNBLAND YOUR BRAND
TM
You’re bold.
Your brand?
Not so much.
You’re a driven marketer trapped in a boring category.
Your product’s solid. Your team is sharp. But your brand? It’s still stuck in safe mode.
Internally, you’re pushing for change. Externally, you know you’re not connecting.
Your visuals feel dated. Your messaging sounds like everyone else.
When your brand blends in, the risk is real: missed opportunities, lack of traction, and a message no one hears.
You’ve got more ambition than your brand is showing and you’re ready to do something about it.
Strategic brain. Creative heart.
15 years of rolling up my sleeves.
I built Irwin Collective after 15 years leading agency teams and helping brands break through, especially in some of the most creatively underserved categories.
Over the years, I’ve helped companies find their edge through sharp strategy, clear messaging, and bold visual systems that actually connect.
Now, I partner directly with internal marketing teams to build brands that rise above the sea of same... using creative strategies and methods I’ve honed by un-blanding countless boring brands.
Jon Irwin - Brand Strategist. Creative Director. Un-doer of boring.
Irwin Collective isn’t a big agency, it’s a small one that scales smart.
You get me as your strategic creative lead, and I pull in top-tier talent only when we need them.
Flexible. Fast. Formidable. (That’s the collective part.)
Get clear.
Get creative.
Get noticed.
Here's how it works:
1. Talk It Out
We dig into what's working and what's not, then use our un-blanding methods to match patterns and point us where we need to go.
2. Build the Strategy & Visual System
We craft messaging, voice, and visual identity assets designed to break through and connect with your audience.
3. Scale Smart
We pull in a custom team of collective talent to activate, adapt, and evolve your brand across every touchpoint.
For the cool kids
in the uncool categories.
We partner with modern marketers in complex, conservative industries.
Health Tech
Med Tech
Healthcare
HR Tech
Fin Tech
Cybersecurity
Not in one of these spaces? If you’ve got a complex story, a conservative market, or just a boring brand that needs help, let’s talk.
What you’ll walk away with.
Messaging Framework
Campaign Concepts with prototypes
Brand Voice Guide
Activation Plans with Campaign Toolkits
Visual Identity System with Guidelines
Scalable Creative Support (as needed)
Clients say it better than I can.
Brooke Hipps,
Weekend Will
"Working with Irwin Collective brought so much clarity and momentum to Weekend Will. From early messaging through final design, Jon helped shape a brand experience that’s clean, intuitive, and true to who we are. It felt like having a creative partner who just got it."
Eric Harris,
GatherRound
"I highly recommend Irwin Collective for anyone seeking to elevate their brand's marketing reach. The team's dedication and expertise have propelled me towards remarkable growth in a short span of time."
Duane Rouse,
Dallas Industrial Supply
"Partnering with Irwin Collective gave us a brand identity that truly captures who we are. They didn’t just deliver great creative, They helped us define our positioning, sharpen our message, and build a brand system that really sets us apart. It’s exactly what we needed to move forward with confidence."
Staying safe is costing you.
Brands that look and sound like everyone else waste millions in creative spend, sales effort, and missed opportunity.
According to industry research, poor content alone costs businesses $50 billion annually.
Meanwhile, brands that consistently show up with clarity and confidence generate 23% more revenue on average, according to McKinsey.
Blend in, and your message gets ignored.
Show up right, and people remember you.
