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We don’t just do creative.
We build brands that connect.

From positioning and messaging to design systems and campaigns, Irwin Collective helps you craft the kind of brand that people actually notice and remember.

The 3-Phase Journey: How We Work

Strategy isn’t an add-on; it’s the engine. That’s why every engagement follows a process designed to uncover the truth, shape the message, and bring it to life at scale.

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Discover
Outcome: Strategic clarity

We start by digging deep into your product, audience, positioning, and brand perception. This is where we identify what’s really holding you back, what sets you apart, and where we can go from here.
 

Typical Deliverables:
 

  • Brand/Message Audit
     

  • Stakeholder Interviews
     

  • Competitive Positioning
     

  • Audience Personas
     

  • Messaging Brief
     

  • Creative Strategy

Build
Outcome: A bold brand system

With strategy locked, we create the assets that give your brand voice and shape. This includes messaging frameworks, brand identity systems, and creative concepts that elevate how you show up, internally and externally.
 
Typical Deliverables:
 

  • Messaging Framework & Voice Guide
     

  • Logo + Identity System
     

  • Design Motif / Visual Language
     

  • Brand Guidelines
     

  • Copy + Art Direction Concepts
     

  • Campaign Prototypes

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Activate
Outcome: Cohesion across channels

We help you launch smart. Whether you’re rolling out internally, hitting the market, or scaling a campaign, we make sure your brand shows up consistently and confidently, wherever it lives.
 
Typical Deliverables:
 

  • Campaign Development
     

  • Web & Digital Asset Design
     

  • Internal Launch Planning
     

  • Campaign Toolkits
     

  • Scalable Creative Support (via The Collective)
     

  • Vendor & Team Collaboration

Need something more specific?

This process flexes to fit your challenge. We can jump in at any stage, or guide you through the full transformation. 

Quick intro form. No pressure. Just clarity.

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