Viventium: Crafting Magical Trade Show Experiences

While at The Starr Conspiracy, I had the opportunity to lead creative initiatives for Viventium, a full-suite HCM software and services company, as they prepared for trade show season.

Brand Overview Video
We developed a brand video that succinctly conveyed Viventium's purpose and narrative, culminating in a high-level product overview. This video served dual purposes: engaging audiences on social media prior to events and enhancing the in-booth experience during trade shows.

SHRM 2018: A Magical Experience
At SHRM 2018, we brought Viventium's magician archetype to life with a one-of-a-kind HCM magic show on the trade show floor. Features like liquid nitrogen popcorn and a molecular gastronomy bar captivated attendees, creating a memorable and engaging experience.

Innovative Trade Show Presence
Challenging the conventional trade show approach, Viventium sought a more meaningful presence. We conceptualized and executed a booth constructed entirely from cardboard boxes, which, post-event, were repurposed into care packages for local charities. This design not only communicated their philanthropic initiative but also reinforced their brand values in a tangible way.

A heartfelt thank you to Bowman Productions for their exceptional collaboration in video editing, bringing our creative vision to fruition with finesse.