Lifespace Employment Brand Campaign

While serving as Creative Director at MindHandle, I led the development of Lifespace Communities' employment brand campaign, "Our Space." This initiative aimed to integrate newly acquired communities and realign employees with Lifespace's core values and culture.

We crafted a comprehensive Employee Value Proposition (EVP) and launched a full employment brand campaign that included authentic employee stories, a manifesto video, and a revamped careers website. These elements highlighted how Lifespace fosters a supportive environment where staff can excel.

Collaborating with Nate Bowman Productions for video content, we brought these narratives to life, showcasing the meaningful impact employees have within Lifespace communities.